Resources Library by ANA

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Alain de Vulpian

Company: RISC S.A.

June 15, 1984

A possible solution to the problem of missing data when integrating results of studies using the same sample

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Kees Fiolet, Peter J.A. Groot

Company: IBM Corporation

June 15, 1984

Making it all happen: The co-ordinator's view

In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Michael Wilsdon

June 15, 1984

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

June 15, 1984

What is missing in media planning?

This paper is based on a lot of experience. My judgement for you today in "what is missing in media planning" are; A. Planners in general are not seriously and completely trained in fundamentals of media planning, the research methods and their...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Stephen A. Douglas

June 15, 1984

The use of criteria rating and customer role play as an aid to problem definition

A multi-disciplinary group was asked to place itself in the position of each customer class and, without reference to the candidate product, derive a list of criteria by which they would judge the value of a chemical mower. They were then asked,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Ian Donald Farquharson

Company: Shell Global

June 15, 1984

Problems in the use of rating scales in cross-cultural research

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Pat van der Reis

June 15, 1984

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

April 11, 1984

Summing up

Closing remarks form the ESOMAR Seminar 1984 on Media Research.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

April 11, 1984